PSB Academy picks Happy Marketer to bolster SEO and UX

Private education institution, PSB Academy has appointed Happy Marketer, a Merkle Company, as its search agency. The length of appointment is for a year, with an option to renew another. The agency will work closely with the digital team within PSB to enhance SEO and user experience.

This also helps the institution increase and improve its visibility and relevance. Being situated in a competitive industry, PSB said it is "imperative to simplify and optimise" the user journey to drive applications.

Jovan Lin, assistant vice president at PSB Academy, said Happy Marketer’s track records in the education industry, coupled with its technical capabilities gave the institution "confidence on achieving" its key objectives set for SEO and UX. “Our students are central to all things we do, and as Asia’s Future Academy, we constantly seek to enhance the user experience of our prospective students in Singapore and the region," he added.

“Happy Marketer has had over 10 years of experience working with some of the best international and business schools in the region and we are excited to leverage our expertise in this industry to help PSB Academy enhance their brand value and foster positive engagements with their key stakeholders," Trishe Goh, digital strategy lead, Happy Marketer, a Merkle Company said.

Happy Marketer, a Merkle Company, which recently got acquired by Dentsu Aegis Network's Merkle, also works with other educational institutions. These include INSEAD, Lee Kuan Yew School of Public Policy, Nanyang Business School, Kaplan, NUS School of Computing and many others.