PSB Academy draws in youths

Private education institute PSB Academy has launched a new campaign targeting student enrollments.

The campaign titled "It's Possible"runs in markets for a duration of six months.

Created by The Gang, it communicates "no matter where you are in your educational path, everything is possible."

The campaign will run on print, online and OOH. PR and media duties for the campaign were handled in-house.

"We have received compliments from associates and industry partners on how our new campaign is very relatable. This set the stage for our Open House in March which saw six times as many enrolments in just one day," Amy Tee, VP, marketing communications at PSB Academy said.