PSB Academy banks on sports fever for latest campaign

PSB Academy, Singapore’s leading private education institute has embarked on a new marketing campaign. Phase one of the campaign will run across earned, owned, and paid media platforms from September to December

Themed “Dare to Dream”, PSB Academy has appointed local athletes such as three-time Southeast Asia Games medallist-turned co-founder of Legends Fight Gym, Mohamed Ridhwan and Singapore’s Young Lions (National under-21) footballer Adam Swandi to lead the campaign.

“PSB Academy’s social mission has always been to make quality, industry-ready education accessible to anyone who is dedicated to making the effort - from poly graduates and A’ and O’ level students, to working professionals and ITE graduates. However, as many of our students will tell you, the road to success isn’t always an easy one. Through this initiative, we intend to inspire our students to dream the impossible, and make the impossible a reality for themselves, with the fullest support from PSB Academy,” said Derrick Chang, acting chief executive officer, PSB Academy said.

The initiative will also feature student-ambassadors from PSB Academy’s range of diploma and degree programmes. Student ambassadors also share personal quotes of inspiration and relate stories of how they have overcome their struggles with the aim of encouraging to others to dare to dream, and pursue those dreams, despite the odds.

Marcus Loh, vice president of marketing and corporate communication at PSB Academy, said: “Dare to Dream is a celebration of the boldness and resilience that embodies the spirit of the student community we serve. “There's so much in common between sportsmanship and what it takes to really do well in the real world and we hope that these personal stories will serve as torches of inspiration for students who are aspiring to earn an industry-recognized qualification from PSB Academy.”