• Home
  • Magazine
  • Events
    • Awards
      • SE Asia
      • N Asia
    • Conferences
      • SE Asia
      • N Asia
    • UniqSkills
    • Masterclasses
  • Tip Off
  • Advertise
  • Region
    • APAC
    • Singapore
    • Hong Kong
    • Malaysia
    • Indonesia
    • Thailand
    • Philippines
  • Subscribe
  • Facebook
  • Twitter
  • LinkedIn
  • Youtube
  • Instagram
  • Spotify

Sidebar

Topics

  • Home
  • News
  • Agencies
  • Opinions
  • Analysis
  • Media
  • TUNE IN
  • Brand Highlights
  • Partner Insights
  • CONTENT HUB
  • Home
  • Magazine
  • Events
    • Awards
      • SE Asia
      • N Asia
    • Conferences
      • SE Asia
      • N Asia
    • UniqSkills
    • Masterclasses
  • Tip Off
  • Advertise
  • Region
    • APAC
    • Singapore
    • Hong Kong
    • Malaysia
    • Indonesia
    • Thailand
    • Philippines
  • Subscribe
  • Facebook
  • Twitter
  • LinkedIn
  • Youtube
  • Instagram
  • Spotify
  • Contact Us
Marketing Interactive Marketing Interactive Marketing Interactive The Art and Science of Connecting with Consumers
  • Home
  • News
  • Agencies
  • Opinions
  • Analysis
  • Media
  • TUNE IN
  • Brand Highlights
  • Partner Insights
  • CONTENT HUB

Prudential's customer loyalty strategy? Childplay [VIDEO]

Details
Staff Writer logo
14 November 2013

For Prudential regional director of brand and corporate affairs Sean Rach, customer loyalty is about building emotional bonds via tackling a need across Asia Pacific: financial illiteracy among children.

Most Recent

Medal

NTUC FairPrice dethrones Singapore Airlines to rank most talked about brand in SG

Choo Haoren

Malaysian mandopop singer apologises for brownface stunt in music video

cosmose

Cosmose AI fills three chief leadership roles

Ngong Ping 360

CruiSo Digital tasked with Ngong Ping 360 expanded duties

Taboola

Taboola merges with special purpose acquisition firm to go public

Fen Peh

#MarketingEventsAwards spills: Accenture's marketing director on going beyond CX

illness

Making critical illness coverage a priority for Singaporeans

Retail Reset 2021 MPU SG
Content360 2021 MPU SG

Singapore Upcoming Events

23 Mar, 2021

Retail Reset, 23 - 24 March 2021

06 Apr, 2021

Content 360 Week, 6 - 8 April 2021

07 Apr, 2021

PR Awards 2021 Southeast Asia

04 May, 2021

Social Media Bootcamp, 4 - 6 May 2021

28 May, 2021

MARKies Awards 2021 Singapore

18 Jun, 2021

Agency of The Year 2021 Singapore

MARKETING Awards
MARKETING Virtual Masterclasses
Marketing Interactive Marketing Interactive The Art and Science of Connecting with Consumers

Awards

  • Agency of the Year Awards
  • Asia eCommerce Awards
  • Loyalty & Engagement Awards
  • Marketing Events Awards
  • Marketing Excellence Awards
  • Marketing Talent Awards
  • MARKies Awards
  • Mob-Ex Awards
  • PR Awards
  • The Spark Awards

Conferences

  • Branding 360
  • Content 360
  • Customer Experience
  • Digital Marketing Asia
  • PR Asia
  • Retail Marketing
  • Retail Reset
  • Social Media Bootcamp
  • Madex

Masterclass Series

  • Masterclasses

Social

  • Facebook
  • Twitter
  • Linkedin
  • Youtube
  • Instagram

Other Links

  • About MARKETING
  • Contact Us
  • Advertise with Us
  • Cookie Policy
  • Privacy Policy
  • User Agreement
Marketing Interactive is a online publication of Lighthouse Independent Media © 2020 Lighthouse Independent Media. All rights reserved. Marketing Interactive is not responsible for the content of external sites.