Prudential has agreed to be the title sponsor for Madison Sports Group’s Hong Kong extension of its international cycling Six Day event. Hong Kong joins six other cities across three continents and is the first Asian city to take part. Taking place in March 2019, Hong Kong will be the fifth stop for the series which began in London in October 2018 and finishes in Brisbane in April 2019.
Derek Yung, Chief Executive Officer of Prudential Hong Kong Limited, said, “We are excited with the sponsorship opportunity as it aligns with Prudential’s commitment to inspiring and encouraging a healthy and active lifestyle in Hong Kong. PRURide Six Day Hong Kong is a new and exciting international event that will bring sports enthusiasts and families together through a spectacular showcase of sporting excellence by the best track cyclists in the world.”
PRURide Six Day Hong Kong will be a three-day event, featuring a mix of racing formats. Madison Sports, who launched the Six Day series in 2016 has taken great pride in its aim to innovate the 140-year old tradition of track cycling by incorporating modern presentation including creative lighting and music DJs to heighten the atmosphere.
Notable Hong Kong athletes have already confirmed their participation, including Olympic and world championship medallist Sarah Lee Wai Sze and Asian Games Champions Leung Chun-wing and Cheung King-lok.
TK Yeung, Commissioner for Sports, Home Affairs Bureau, said, “The Home Affairs Bureau welcomes the Six Day Series to Hong Kong. Cycling is a popular sport in Hong Kong and our athletes have enjoyed notable success in international competitions in recent years. We look forward to seeing the world’s top track riders compete in yet another international showcase event in the city of Hong Kong which will help to inspire future generations of cyclists.”
PRURide Six Day will take place at the Hong Kong Velodrome Park from 8 to 10 March 2019. In addition to the main event, PRURide Six Day Hong Kong is also holding a free Family Fun Ride on Saturday and Sunday (9 -10 March), where riding enthusiasts in the community can participate.
James Durbin, Chief Executive Officer of Madison Sports Group, said “We are delighted to announce that the Six Day Series will be making its Asian debut in Hong Kong this March. Through a combination of its on-track action and off-track entertainment, Six Day presents track-cycling in a way that has never been seen before, appealing to sports fans, cycling enthusiasts and event-goers alike.”