In celebration of its 175th anniversary, Prudential Hong Kong will offer free Star Ferry rides across Victoria Harbour to the public on 30 May.
On 30 May, passengers will be able to travel for free on Star Ferry’s inner harbour ferry crossings running between Tsim Sha Tsui and Central all day. According to the release, while the Star Ferry is one of Hong Kong’s most beloved symbols and attracts commuters and visitors alike every day, Prudential is built on the premise of helping people get about their everyday lives.
The sponsorship further demonstrates Prudential’s commitment to supporting Hong Kong as a global business and tourism hub.
In terms of medium of promotion, Prudential has launched banners stating "Our birthday, your freeday" in various locations inside the pier, including the entrance, waiting area, as well as on the ferry.
“We would like to share the joy and happiness of our significant milestone with the people of Hong Kong and take the opportunity to promote this city’s unique heritage. Hong Kong is one of Prudential’s high growth and high potential markets and we look forward to the role we will continue to play in the lives of our customers and communities,” said Lilian Ng, managing director of the strategic business group, who is responsible for Prudential’s insurance operations in the Chinese mainland, Hong Kong and Taiwan.
MARKETING-INTERACTIVE has reached out to Prudential for more information.
Recently, Prudential Hong Kong, Nova Credit China Holdings and human resources and recruitment services provider KOS International have formed a three-way cross-sector business collaboration to promote a one-stop talent acquisition service platform for recruitment of high-calibre insurance professionals, supporting Prudential’s strategic business development in Hong Kong.
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