Prudential Corporation Asia CMO exits after 8 years

Sean Rach, chief marketing officer at Prudential Corporation Asia (PCA), has left the company, Prudential confirmed to Marketing.

Meanwhile, an industry source told Marketing Rach is on “gardening leave”, but the company didn’t reveal when exactly Rach left Prudential.

He joined Prudential Corporation Asia in 2009 as director of digital media and corporate events and was promoted to the CMO role in 2015, according to his LinkedIn.

Rach has both agency and client-side experience in marketing across Hong Kong and the US. Prior to Prudential, he spent nine years with Ogilvy Hong Kong and the last position he held was managing director of OgilvyOne and Neo@Ogilvy Hong Kong.

The company has elevated Anthony Shaw to the chief customer and marketing officer role of Prudential Corporation Asia, who has been with the company for 17 years holding regional and local roles.

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