Prudence Foundation & Turner launch kids' card

Prudence Foundation and Turner Broadcasting have further built on their five-year partnership with the launch of Cha-Ching Boomerang Kids’ Card.

As a new avenue to reach Thai kids and families with financial literacy education, the Kids’ Card, through various partnerships in Thailand, enables a hands-on experience of Cha-Ching’s core messages about earn, save, spend and donate.

The branded card entitles kids to qualify for unique discounts and retail deals, including special offers at Kidzania, Major Cineplex, Funarium Park, Harbin Ice Wonderland and Cartoon Network Amazone waterpark in Bang Saray, near Pattaya.

“We are constantly looking for ways to enrich children’s experience of financial literacy and these Boomerang Kids Cards are an innovative way to bring the learning experience to life,” Sean Rach, chief marketing officer of Prudential Corporation Asia, said.

Research by Prudential in 2011 found that 95% of Asian parents place importance on teaching their children about money management but only 13% think that their children have adequate money management skills. From this, “Cha-Ching Money Smart Kids” was developed to teach young children about the basic principles of money management through a fun and educational musical animation.

Cha-Ching is accessible by several mediums: Boomerang & Cartoon Network, YouTube, Facebook, the Cha-Ching website and a customised school curriculum programme based on the programme.

Across Asia, Cha-Ching is now available in ten languages and it currently reaches 41 million households across Asia through three daily broadcasting feeds. Online, since its launch in 2011, Cha Ching has accumulated a total of 73 million page views and the Facebook page, has 130,000 fans. In addition, Cha-Ching’s YouTube channel has achieved over two million video views and 4,000 subscribers.    

“Over the years we’ve seen the incredible impact that Cha-Ching has made on Cartoon Network and Boomerang viewers across Asia and beyond,” Phil Nelson, managing director of Turner International in Southeast Asia Pacific, said. “To launch this new initiative with Boomerang, Thailand’s number one Kids’ channel, demonstrates how new ideas keep enhancing the program’s enjoyment and engagement.”

Cha-Ching will launch a new mobile app and a fresh music video content later in 2015.

Cha-Ching now airs on both Cartoon Network and Boomerang in 13 million households in Thailand, and across Asia, Cha-Ching reaches more than 41 million households.