Prudence Foundation, the regional charitable arm of Prudential, yesterday launched a new episode of its financial literacy animation Cha-Ching along with a new version of its "Charity" song to raise funds for the Typhoon Haiyan disaster relief and recovery effort.
Starring Filipino singer and American rock band Journey frontman Arnel Pineda, the three minute music video aims to introduce children to real-life situations in which the money-smart value of donating may be practised. Pineda also appears in the new music video as an animated character.
“This project hopes to broaden the awareness on pressing issues that we need to respond to and involves even the youngest members of our society in the movement to affect positive change in our communities,” said Marc Fancy, executive director at Prudence Foundation.
"What we are trying to achieve with the new Charity song and animated music video is a culmination of Prudence Foundation's three main areas of focus -- children, education and disaster preparedness and relief.
Charity' is originally featured in the Cha-Ching series, meant to educate kids about the value of donating. What we do in our disaster preparedness and relief programmes is encapsulated in the song -- we help people in need make a fresh start.”
Cartoon Network will start airing the new Cha-Ching Charity music video featuring Pineda on Saturday, 12 April 2014 across Asia. It will also air on Channel V for one month.
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