Proximity Singapore has hired Maik Lutze as its new ECD to work across all Proximity brands. Lutze is transferring from Interone China, a BBDO company, where he was the ECD responsible for the BMW business.
Lutze (pictured) has worked on brands such as Intel, Canon, Hilton, Chivas and Nissan. He will report to Ronald Ng, CCO of BBDO and Proximity Singapore.
“I’m thrilled to be here. Singapore is a high energy city and that same energy exists within the agency. I see many people who display great love for great ideas. It’s going to be very exciting to channel this energy into creative innovation across the region,” said Lutze.
“As we continue putting the best people from our networks where they are needed, Lutze will play a key role in strengthening our digital offer in an office that already is creatively outstanding, ” said Jean-Paul Burge, president Southeast Asia and CEO of BBDO and Proximity Singapore.