Proton shows its cheeky side in latest action-packed spot

Malaysia's Proton Holdings has unveiled its latest model Proton Persona. The Malaysian car brand, keeping to its Malaysian DNA, has featured popular local actors Fazura and Zul Ariffin to promote the car.

The duo star in an action-packed short film. Directed by Ghaz Abu Bakar, the promotional video that lasts 4 minutes and 35 minutes shows the two actors as undercover agents on a mission to steal Proton’s latest Persona which they plan to use to create a viral video.

Both stars are caught in a high-speed car chase, who brilliantly highlight with a tinge of humour, the car’s new elements such as its automatic headlamps and Electronic Stability Control (ESC) function.

Posted on 22 August, its You Tube film has garnered over 108,220 clicks, while its post on the official Proton page three days ago has even better results, with over 349,000 views and 5,700 shares.