PROTON is warning consumers about a fake invitation card regarding the official launch of the PROTON X70 that is circulating on social media. In a Facebook post, the automotive company clarified that it has never issued such an invitation e-card and urged consumers and social media followers to discard it.
“As much as we appreciate the effort put in by the person who produced the ‘e-invitation card’ for reasons only he/she/them could understand, we wish to point out that the e-card has spelling error for ‘Execlusive’ and we would certainly write ‘Grand Ballroom, KL Convention Centre’ instead of just ‘Ballroom’,” the statement read.
Meanwhile, some netizens urged PROTON to speed up the launch of the new car as they have waited in anticipation for a long time. The company recently activated an online booking function on its website for customers to pay a deposit for the PROTON X70 order. The new car is its first model to use voice recognition technology, and the company believes potential owners will appreciate the feature.
PROTON reappointed m/SIX as its media agency following the final round of pitching which also saw UM participate. It also appointed essence Burson-Marsteller to manage social media duties for a year, with work currently underway. Previously working on the account is APD, which will still be managing website duties for PROTON. A+M first reported on the pitches in March this year.