PropertyGuru appoints media agency

PropertyGuru has stepped up its communications and marketing efforts, appointing UM Singapore for its media planning duties and Vocanic as its social media agency.

UM Singapore will oversee media planning and buying for the portal’s advertising activities, in addition to the event marketing activity assistance they have provided PropertyGuru for the past nine months.

Pat Lim, managing director of UM Singapore, said, “PropertyGuru is one of the leading brands in Singapore which has firmly established their presence in the digital media sphere and grown their audiences through an authoritative editorial voice.”

It also recently appointed H+K Strategies as its PR agency. All three newly appointed agencies will be working together with creative agency Brilliant to ramp up PropertyGuru ‘s communications strategy and future marketing efforts.

Bjorn Sprengers, chief marketing officer of PropertyGuru Group, said following a period of rapid growth at PropertyGuru, it is now important for PropertyGuru to be communicating effectively across multiple channels to multiple audiences and stakeholders.

“With our partner agencies in place, we look forward to spearheading more consumer-centric initiatives that will benefit property buyers, sellers, renter and investors,” Sprengers added.