Far East Organisation has appointed MPG as agency of record for its regional media buying duties, which include the four Asia markets and future overseas markets.The business, awarded after a closed door pitch, includes media buying in China, Indonesia, Hong Kong and Malaysia. Regional coordination for the account will be done out of MPG's Singapore office.
Starcom still holds media duties for Singapore.
Far East Organization, together with Hong Kong-based sister company Sino Group, has a combined annual turnover of US$5.5 billion and more than 13,000 employees worldwide.
The group's real estate assets of some 80 million square feet of development land bank and completed and investment properties amount to over US$45 billion.