Transformer-like robots to promote green technology

Hong Kong Science and Technology Parks Corporation has rolled out a campaign to promote the launch of Phase 3 with a focus on green technology.Phase 3, the HKSAR Government’s latest eco-friendly construction practice in the Science Park scheduled to be completed by 2016, highlights green technology and sustainable building design that aims to transform the territory into a green technology hub.With a focus on green tech and biotech, Phase 3 will house another 150 technology companies, bringing the park population to over 10,000 technology talents.Created by TBWA\ Hong Kong, the campaign adopts a transformer-like figure to deliver the unique positioning of Science Park.Through-the-line advertising include print, OOH and a dedicated website.“A green robot – SP3 was created as a visual icon to represent the sustainable environmental design of Phase 3 and the benefits of this technology hub,” said Jan Cho, business director at TBWA\ Hong Kong.The campaign is expected to run until May 2014.[gallery link="file" ids="34807,34808,34809,34810,34811,34812"]Credits:Project Name: Science Park Phase 3 Business Campaign 2014Creative Agency: TBWA\ Hong KongClient: Hong Kong Science & Technology Parks CorporationCreative Director: Ken HuiAssociate Creative Director: Mike WuArt Director: Donald TseAssociate Art Director: Bowie HoCopywriter(s): Natalie Lee, James AllenBusiness Director: Jan ChoSenior Account Director:  Ida MakAccount Manager:  Jacqueline Yu