Richard Bradley, previously based in Singapore as executive creative director of Sydney and Singapore at Jack Morton Worldwide and a member of the agency’s global creative council, is now with agency Project Worldwide as APAC chief creative officer.
The role is newly created, according to the agency. Bradley has been based in Hong Kong since March, and reports to Project Worldwide's APAC CEO Ben Taylor.
The industry veteran has more than 20 years of experience spanning advertising, design, brand experience, and digital. Originally from London, Bradley has worked across three continents, and clients he had worked with include Nike, Coca-Cola, Porsche, Mastercard, Unilever, Rolls-Royce, Ray-Ban, and Google.
The appointment comes as Project's agencies in Asia Pacific, including George P. Johnson, JUXT, Spinifex, and Dig & Fish, are investing more heavily in "creative solutions that move the needle for the brands we steward", Taylor said.
"We’re excited about what he brings to Project in terms of his ability to lead creative teams and unearth great insight-driven ideas that deliver on our clients’ business objectives," said Taylor.
Bradley said he looks to "champion great work and further foster a spirit of collaboration, inclusion, and excellence across the network for agency brand and clients" in his new role.