Profero has moved Sydney managing partner Stuart Edwards to Singapore to replace Gavin Coombes as managing director.
Coombes exited digital agency for a role at Edelman to lead its Asia Pacific digital strategy.
Edwards will take up the his position in early January assuming responsibility for Singapore, alongside a wider Asia Pacific business development and project implementation role.
Wayne Arnold, Profero's global CEO, said Edwards had been instrumental in the continued success of Profero's Sydney operations and this move was an opportunity to further use his skills across the Asia region.
Edwards has been with Profero in Sydney for close to nine years. He has held a number of senior digital marketing roles both in Australia and the UK, including positions at TBWA and APL Digital.