Price.com.hk goes all out with influencer marketing for round 2 of Computer Online Expo

Price.com.hk is launching the second edition of its Computer Online Expo, while inviting a number of influencers to star in the promotional video. The expo will include nine influencers such as Tat gor and maviskuku, as well as two anchors from Price.com.hk to introduce the bargains available in the expo. To raise people's awareness before the expo, Price.com.hk has rolled out a teaser video to let audiences know more about the event. Price.com.hk has also published branded content which details the promotional offers and the videos before every night's sale.

"We hope to create a smart-shopping environment to fulfill the market demand from both consumers and merchants by offering shopping guides and social content. Consumers can enjoy our content produced by various influencers and the attractive shopping discounts in one go. Our event also provides good opportunities for merchants to do more business, especially when the public is using the government's consumption vouchers lately," said Wilson Wong, marketing director of Price.com.hk.

Speaking of the consumption voucher scheme, Wong added that it is another retail highlight in August. "We can see a significant retail business growth from both offline retail and online eCommerce. We do really wish to do something to support computer retail merchants to do more businesses in this month," Wong added.

Price.com.hk launched its first computer online expo in August 2020. Wong said the launch of the expo was a response in the cancellation of the Hong Kong Computer and Communication Festival 2020 organised by The Chamber of Hong Kong Computer Industry. Riding on last year's success, Price.com.hk will aim to offer the same experience for customers and merchants as Hongkongers are going online to buy gadgets, computers, and related products.



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