The Premier League kicks off with Perform

The Premier League and digital sports content company Perform have paired up for another three years. Perform will have exclusive responsibility for global advertising sales on the Premier League's official website.

The site attracts 12 million unique users per month, with 325 million pages viewed, as well as 4.4 million unique users via mobile devices.

The renewal hopes to see Perform's media sales team attract and manage major advertisers across, giving them access to the site's global audience and enabling them to make use of the various ad formats to engage with fans.

Advertisers, in addition to banner display formats,  can now place pre-rolls ahead of the site's current and archive video footage, as well as non-standard formats such as homepage takeovers and floating bars. Video, floating bar and takeovers are also new offerings for advertisers and this will be available in six different language editions.

Premier League director of sales and marketing, Richard Masters, said: "Since Perform assumed responsibility for media sales across the Premier League's official website, the company has demonstrated its ability to attract the most relevant major brands as advertisers and enabled us to meet our objectives."

Jamie Wilson, managing director for sales in the UK and Northern Europe at Perform, added: "With all eyes on football ahead of the World Cup in June, we are delighted to extend our partnership with the Premier League to provide advertisers with a number of engagement opportunities that enable them to reach a highly specific demographic of fans of the English game. "