The finalists for MARKETING-INTERACTIVE’s PR Awards 2023 have been officially announced, and as of now, the list is publicly accessible on the awards programme's website. With a diverse array of PR campaigns and initiatives to mark its 10th edition, the 2023 shortlist sees strong representation from several B2C and B2B verticals from across Southeast Asia, South Asia and ANZ regions.
Out of the 42 categories open for entry, this year saw the return of many beloved and popular categories, including the addition of the new ‘Best PR Campaign for a Specific Audience’ category. In a running theme across all previous editions, the most successful agencies and brands across all relevant categories will be awarded the PR Awards Overall Agency Champion and PR Awards Overall Brand Champion titles respectively.
The regional PR Awards was judged by 40 senior client side industry experts from around the region. One of the jury members, Pattarapohn Viradanont, vice president, branding and corporate communication at Global Chemical Public Company, Thailand said it was a privileged to “have the chance to review the well-crafted strategies for a series of innovative and pragmatic campaigns that have the potential to enhance the company's brand values and yield significant business outcomes. This highlights the essential role that PR plays as a critical pillar for business growth.”
Additionally, Lynda Lew, assistant director of marketing communications of Park Hotel Group commented on the novelty and compassion displayed by the entries she judged. “I was impressed with the level of creativity and innovation reflected in the submissions and heartened to see how some of the organisations are using their influence to do good for the community in ways that I could not have imagined," she added.
Izad Ismail Abdullah, head of PR at Air Selangor placed emphasis on the evolution of the marketing scene, saying that “rising above all the noise, this year’s entries have been inspiring and helped to push the boundaries of storytelling. Gone were the days of putting their brands front and centre, now it’s all about being customer-centric and understanding the psyche of their target audience."
Speaking on the list of entrants that made the cut, Matt Moran, communications director, Australia and New Zealand at Ford Motor Company noted that “the best entries this year were from teams who demonstrated a deep understanding of their organisation and whose plans were grounded in real customer insights. Those that stood out were also crystal clear on their objectives and metrics, so teams could know that their campaign made a tangible impact on shifting perceptions or driving behaviour.”
The winners will be announced at a live gala dinner and celebration in Singapore on the 27 April 2023 at Shangri La Hotels and Resorts.
So who made the cut? Our judging panel has selected the following finalists.
For gala packages, speak to our project managers for more info:
Senior Regional Project Manager
Tel: +65 6692 9031 Ext 812
Mobile: +63 9975330853
Regional Project Manager
Tel: +65 6692 9031 Ext 819
Mobile: +63 9322917178
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