Posterscope names APAC president to drive long-term sustainable growth

Posterscope has promoted Haresh Nayak to president, Asia Pacific, effective immediately, in addition to his current role as MD of Posterscope India. Based in Mumbai, Nayak will report to Ashish Bhasin Dentsu Aegis Network Asia Pacific CEO and Stephen Whyte, global president of Posterscope.

In his expanded role, Nayak will be driving long-term, sustainable growth by bringing automation, intelligence and accountability into the business. He will focus on enabling the regional market to focus on client needs and growth opportunities while optimising operations.

Nayak brings with him more than two decades of experience in leading businesses across OOH, shopper marketing, ambient, CSR, celebrity and sports management. He first joined Posterscope India in 2008 as GM to launch the brand in the market. According to DAN, he subsequently grew the brand further and launched four additional brands – Brandscope, Hyperspace, PSI and Ambient OOH, under the Posterscope Group India. Prior to joining Posterscope, Nayak was business director and national buying head at IPG India for six years.

Haresh said: “Asia Pacific is the key region for DAN and from an OOH industry point of view the biggest potential market. Having been a part of the company’s journey for over 10 years, I embrace this new chapter with a lot of excitement and honour.”

Bhasin said Nayak has built a solid career at DAN, from launching Posterscope 12 years ago, to transforming the business to one of the top agencies in India today. "In the two decades that I have worked personally with him, he has proven himself to possess strong business acumen and extensive management experience. He is one of the most hardworking and committed leaders I know and is well-placed to lead Posterscope Asia Pacific on to the next chapter as we evolve our integrated Dentsu Aegis business in the region," he added.

Meanwhile, Whyte said Asia Pacific continues to be a huge market for OOH advertising as emerging economies within this region power growth. According to Whyte, the agency sees an exciting change and growth in the OOH space, where its expertise in dynamic digital OOH continues to differentiate its offering.

"Nayak has strong specialist background and is a strong advocator of innovation. With him on board, Posterscope Asia Pacific will continue to push boundaries to deliver creative OOH experience for our clients," Whyte said.

Related article:
Moving Walls names Omar Shaari CEO of new adtech company