Post-digitisation era: How cccdi redefines digitisation with martech

In the post-digitisation era, one of the biggest challenges we face is the dispersion of information across various platforms and devices. While it is easier than ever to access and share information, this has also led to new challenges, especially for business marketers. A great question mark is how to utilise customer data to provide a seamless customer experience. Additionally, filtering and verifying the accuracy of information has become increasingly important due to the rise of fake news and misinformation. However, advancements in technology, such as artificial intelligence and machine learning, can help us address these issues and ensure that we have access to accurate and reliable information.

The retail industry is one of the many industries that have been significantly impacted by the post-digitiation era. Consumers increasingly prefer to purchase from online stores rather than physical stores. This has led to the rise of omni-channel strategies, which allow customers to shop seamlessly across multiple channels. According to a 2022 report titled "What is omnichannel marketing?" by McKinsey & Company,omni-channel customers shop 1.7 times more than single-channel shoppers. As a result, retailers need to adapt to these changes and find new ways to engage with their customers.

Martech has become increasingly important for businesses looking to stay competitive in a rapidly changing landscape. With the rise of digital marketing channels and the explosion of data, Martech offers businesses the tools they need to reach their target audiences, measure the effectiveness of their campaigns, and make data-driven decisions. In fact, martech has become so important that it is now considered a critical component of any successful marketing strategy. 

As a result, businesses that fail to invest in martech risk falling behind their competitors and missing out on valuable opportunities to connect with their customers. Therefore, it is crucial for businesses to stay up to date with the latest martech trends and tools to remain competitive in today's digital world.

cccdi - Digital insights and solutions

cccdi is a company that can assist businesses and retailers in navigating the challenges of the post-digital era. The company's strengths lie in martech solutions that involve integrated systems, artificial intelligence, and customer experience design. A company with digital insights and extensive experience in website and mobile application development, as well as interactive installations.

Leveraging these strengths, cccdi can help its customers develop new strategies and technologies that enable them to succeed in the digital age. In the past two years, cccdi has launched numerous martech projects and products to help businesses stay ahead of the curve and provide the best possible experience for their customers. In the year 2024, cccdi will launch more martech projects and products which utilise their strengths in integrated systems, A.I. and customer experience (CX) design. Explore from their website: https://cccdi.hk/

Poly Auction HK - Digital auction platform

Poly Auction HK's web app and mobile app auction platform recently received an award from the MARKies Awards for their innovative use of technology. This is an excellent example of how businesses can leverage marketing technology to digitise customer experience and enhance brand value.

cccdi has experience working with a range of high-profile clients, including enterprises and government organisations. Their partnership with Poly Auction HK has given them a deep understanding of the unique needs and challenges that businesses face in marketing and customer experience. As a result, they have tailored a total martech solution that connects the website, mobile app, and other omnichannels of the auction platform. These solutions are not only user-friendly and visually appealing but also highly functional.

This article is sponsored by cccdi.