Pos Malaysia steps into fashion with limited-edition SNIIKA collab

Pos Malaysia is stepping into the world of fashion with its first-ever branded sneakers, teaming up with local footwear label SNIIKA for a limited-edition collection.

The national courier is releasing a limited-edition collection that reimagines its iconic red, white, and blue identity into a custom sneaker design. Priced at RM130, the sneakers are available for pre-order from 25 August to 12 September 2025 via Pos Malaysia’s online store and outlets nationwide, with collection starting 25 November 2025.

This marks a bold departure from traditional postal campaigns. The idea was sparked earlier this year during an employee’s one-on-one session with Fiona Liao, group chief marketing, communications and sustainability officer at Pos Malaysia. When the suggestion to bring Pos Malaysia into the world of fashion surfaced, Liao’s immediate response was: “Let’s do it.”

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SNIIKA, recognised for its quality craftsmanship and distinctive design aesthetic in Malaysia's footwear scene, is also bringing its signature style to this exclusive release, creating a highly anticipated collectible for sneaker enthusiasts and supporters of local fashion.

The result is a campaign that positions Pos Malaysia not only as a logistics provider, but also as a brand willing to experiment with culture, style and creativity. The sneaker project is also part of its #LokalSapotLokal initiative, which champions homegrown talent and encourages Malaysian companies to collaborate within the local ecosystem.

“This collaboration celebrates local creativity and craftsmanship while showing that supporting local doesn’t mean compromising on quality,” Pos Malaysia said in a release. By partnering with SNIIKA, known for its distinctive design aesthetic, Pos Malaysia said the sneakers were designed to stand out as collectibles for both sneaker enthusiasts and supporters of Malaysian fashion.

The initiative also underlines Pos Malaysia’s #DriveInnovation spirit, which aims to breathe new life into the 200-year-old brand. "This collaboration with SNIIKA exemplifies our dedication to connecting with Malaysia's creative community and supporting local businesses to thrive," it said. 

Earlier this year, Pos Malaysia recently collaborated with Pokémon Trading Card Game (TCG) and Galado, which led to increased social media engagement. In conversation at the time, Liao told A+M: “Overall, the success of the Pokémon campaign, had not only strengthened our brand’s position but also fostered a sense of excitement and connection among our audience."

Elsewhere, Lalamove Malaysia, through its latest campaign "Kita move bersama" ('we move together'), collaborated with local artist Yellobanana. In tandem, the delivery company announced the launch of limited-edition tote bags, t-shirts and Montigo bottles featuring Yellobanana’s design.

More recently, tea beverage chain CHAGEE Malaysia partnered with the National Textile Museum to spotlight traditional textile art, telepuk, adapting the motifs into exclusive products, including limited-edition tumblers, eco-friendly paper bags, and collectible souvenirs such as an enamel pin. 

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