Plaza Premium Lounge has officially launched its first global brand campaign, showcasing unique airport experiences with travellers.
The campaign, named Your Airport Moment, aims to inspire global travellers, whether they are travelling alone, for business, as a family, or with groups of friends, to share their special airport moments. It will also be rolled out across Australia, Hong Kong, India, China, Malaysia, the Middle East, and the UK – all of which are the brand’s key locations.
“Today’s airports are destinations within their own right, and every year we are spending more time there as the amount of travel increases. It’s important to continue to enhance airport experiences for travellers, and this is a core value in all that we do,” said Mei Mei Song, brand director of Plaza Premium Group.
“Our campaign Your Airport Moment encourages travellers to shift their perceptions with focus on positive and memorable airport experiences because we all deserve to enjoy each moment,” Mei Mei Song.
On its official Facebook page, the company has launched a video showcasing the services of a lounge, which helps a traveller from Sydney to refresh himself before flying to London.