Pizza Hut to upgrade 221 restaurants in re-branding push

QSR Brands Holdings, the operator of Pizza Hut in Malaysia, plans to improvise the restaurant's 221 dine-in restaurant over the next two years. This is a part of it its re-branding activity in line with Pizza Hut's 35th anniversary, according to The Star.

Moving forward, the company also plans to re-brand Pizza Hut in the region with the help of a new logo, website, and a mobile application. A+M has reached out to Pizza Hut for comment.

In a statement to The Star, QSR Brands chief executive officer Merrill Pereyra said Pizza Hut currently has close to 400 outlets in Malaysia. He explained that the company has until now upgraded more than 50 Pizza Hut restaurant and plans to conduct 100% enhancement in the 221 restaurants. However, he declined to reveal investment figures.

In an earlier conversation with A+M, Pereyra said that with digital changing by the hour, having a team that understands the need to have a strategic digital platform and vision is important. With this, the company plans on enhancing digital platforms, and focus on driving this segment through a proper strategic plan.

"With the consumer slowly moving from mixed reality to virtual reality, we are interested in how can this be done cost effectively and impactful in the business," said Pereyra.

QSR Brands is also the franchisee of over 750 KFC restaurants in Malaysia, Singapore, Brunei, and Cambodia. Recently the company also  announced plans to expand its KFC business with an additional 30 new outlets by the end of this year.

Recently, competitor McDonald’s Malaysia also invested RM363 million to add 33 new restaurants but also refurbish 86 others in the country as part of its three year growth plan. The company is also looking to invest RM1.4 billion to develop 450 restaurants.