Pizza Hut Malaysia has launched its new ‘Super Pan Pizza’ offering backed with a RM1.5 million advertising and promotions budget.
The new offering will be promoted via TV and radio commercials, press ads, social media, online ads and viral emails, while a ‘Super Pan Pizza SMS Contest' will run alongside.
Set to be available nationwide from 23 August till 10 October, Pizza Hut Malaysia expects the new product to help drive sales up by about 20% during the promotional period.
In conjunction with the launch, the third ‘Pizza Hut Red Carpet Party' will be held at Pizza Hut Kota Damansara on 29 August for a night of food and activities, courtesy of Pizza Hut.
Fans will need to register via Pizza Hut Malaysia's Facebook page to be able to attend the party.