Pizza Hut Malaysia's new "Passion" campaign seeks to inspire Malaysians with its brand belief that passion just makes everything better. The TV commercial showcases Malaysians who are known for their passion in doing things they love - a film director, graffiti artist and music producer.
The campaign has since extended to other media as well, from print publications to billboards, and live activations including a collaboration with popular band Bunkface for the recent Merdeka Day festivities. Zeno Group, TBWA\ and Mindshare were involved the campaign, which also saw Pizza Hut releasing its all-new recipe for its signature pan pizza.
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CMO Jean Ler said the campaign demonstrates its brand belief in being authentic and helping consumers live their lives to the fullest. Ler added that at Pizza Hut, its passion is in making great tasting pizzas and it has poured that into making a tastier, fresher and crispier pizza with its new recipe.
"As an established brand, we are always looking to refresh ourselves and stay relevant to today’s consumer. Our insights show us that consumers today want to connect with brands with authentic values and speak to them in a human manner," she said. Ler added that Pizza Hut always wants to stay true to the brand and product by offering consumers the best pan pizza while advocating the importance of living life with passion.
Check out the spot here: