Pixel locks down top portals to reach women

Pixel Media has been appointed exclusive ad sales representative for three market leading vertical content websites in Hong Kong focused on women.

New exclusive partnerships include DayDayCook.com, a top cooking website containing over 1,500 recipes; STYLE-TIPS.com, a leading fashion and lifestyle portal and ZipMagazine.com, a lifestyle and portal with editorial content focus on fashion, beauty and luxury.

The partnerships enable advertisers to reach audiences with professional content and market leading web titles.

"There are tremendous opportunities with vertical content platforms and we are pleased to be partnering with the market leaders and content specialists in each of these areas geared towards women," said Titus Au-Yeung (pictured), deputy general manager of Pixel Media.

"Our partnerships provides advertisers with targeted and quality audiences online with opportunities for advertisers to integrate through display, video, social, content and events," he added.

The combined unique users reached of the three sites, according to comScore, is approximately up to 300,000 per month and is on par with some of the leading women websites in Hong Kong.

To date, advertisers that have signed on these websites include Amoy Food, Bausch & Lomb, Bare Minerals, Dior, La Prarie, Laniege, Landmark, Samsung, Sony Mobile, Estee Lauder, Tudor, Coach, Club Monaco and Canon.