Pickupp appoints Archetype HK to handle communications strategy

Delivery platform Pickupp has appointed Archetype Hong Kong to work on its regional communications strategy. 

This is Pickupp's first ever agency appointment since its founding in 2016. Under this appointment, Archetype Hong Kong will be responsible for devising Pickupp's communications strategies and building awareness of how the company is redefining logistics with its flexible yet tech-powered services. The regional scope of work spans across Hong Kong, Singapore and Malaysia.

“As this is our first agency hire, it was crucial that we found a partner who truly understands our business and is aligned with our ambitious objectives for growth," said Crystal Pang, co-founder and CEO of Pickupp.

"We are impressed by Archetype Hong Kong's commitment to our success, steering us towards the best strategy for our specific requirements. Rather than impulsively pushing product messages or giving robotic affirmatives to clients, Archetype Hong Kong's team counsels with guidance and candour," she added.

Archetype's Hong Kong managing director Rosemary Merz commented, "This partnership greatly leverages our expertise in strategic communications, market insights, and industry knowledge. We are not just another tactical agency and because of that, we have built a sterling reputation that has been solidified through partnerships with clients in a diverse range of sectors, spanning tech, finance, fintech, e-commerce, retail, hospitality, and healthcare."

"Relationships that are only enhanced by Archetype Hong Kong's smart approach to media relations, identifying the white space for brands to build thought leadership and create conversations with the agency’s extended trusted network of press contacts," added Merz.


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