Local boutique tech PR agency Pi PR Consultancy (Pi PR) has announced two new PR project engagements which are Malaysian Software Testing Board (MSTB) and Performance Management and Delivery Unit (Pemandu).
“After the GE13, there has been an urgency across all industry to gear up effort into projects that had been left on the backburner for the past six months. Especially so in the presiding government sector that is eager to carry out its mandates and promises to the nation,” said Lee Ting Ting (pictured), managing director of Pi PR.
In line with this period, Pi foresees a strong role for public relations in the government sector for projects that sorely require the support of more comprehensive and transparent communication to the public.
Pi is engaged to drive the media awareness of MSTB initiatives for more pervasive market awareness of software testing as both talents and economic potential for the country.
For Pemandu, the PR agency is tasked to conceptualise and develop the optimal messaging to update the public of specific ETP projects.
In the past, Pi PR has taken on government-related projects that also include The Malaysian Internet Exchange (MyIX) and Malaysian Research and Education Network (MyREN) under the purview of Ministry of Science, Technology and Innovation (MOSTI).
The two Pi account managers overseeing both projects are Sunita Gill and Visithra Manikam.