Philips pushes branded content campaign online

Consumer electronics company Philips has tasked creative agency iris to create a digital branded content campaign to promote the Philips Noodle Maker.

Titled ‘Cooked With Love’, the digital campaign is targeted Singaporean families and home decision makers. In line with the tradition of home cooked meals, the campaign showcases the celebratory atmosphere of a Chinese New Year’s reunion dinner in a bid to resonate with the local audience.

The online videos are currently running on the Philips YouTube channel and the Philips Home Living Singapore Facebook page. It will run until April 2015. Meanwhile the Facebook competition, which has already ended, encouraged the public to participate by uploading family photos and sharing their plans for the upcoming reunion feast.

The best stories were then chosen to be featured in the campaign.

Take a look at the campaign:

Elaine Chum, digital lead Philips ASEAN & Pacific said: “With this social media campaign, we wanted to provide content that is not only entertaining, but showcases the real value the Noodle Maker can bring to their everyday lives.”

Client: Philips
Agency: iris (Singapore)
Group Account Director: Francesca Babet
Senior Account Manager: Ashley Leong
Creative Director: Ed Cheong
Creative Group Head: Daniel Ko
Art Director: Tulika Shanker, Sylvester Poh
Production Company: Freeflow Productions