Philips names new head of brand, communications & digital

Philips has appointed Winston Phua as head of brand, communications & digital for ASEAN and Pacific.

Based in Singapore, Phua (pictured) is responsible for brand positioning, communications and digital marketing for all of Philips’ businesses – including Health Systems, Personal Health and Lighting Solutions – across 10 countries around the region.

Phua was most recently vice president and head of marketing for Philips Consumer Lifestyle in Greater China, based in Shanghai, where he was responsible for marketing and digital strategy.  He also led the domestic appliances and coffee lines of businesses in Greater China.

Phua brings with him over 18 years of experience in the industry, including more than 10 years helming global, regional and country marketing roles across different Philips business sectors. Prior to joining Philips, he held Asia Pacific marketing positions at Procter & Gamble, Apple and MTV, based in various cities, including Bangkok, and Hong Kong.