PHD has kicked off a series of activity, to run throughout 2015, marking the 25 year anniversary since the agency launched its first office in London. It has called its alumni together to celebrate the talent that has shaped the agency over the years and urged ex staff members to leave a message on the microsite phdat25.com.
The site features the online '25 Yearbook’ and has video highlights from 25 people that have shaped PHD’s history and success over the years. The footage include the likes of CEO of EasyJet, Carolyn McCall, who reminisced about her appointment of PHD back in 1990 when she was CEO of Guardian Newspapers. Also Unilever’s chief marketing and communications officer Keith Weed lauded PHD’s continued effort in improving strategic communications planning on today’s global arena.
Alumni for the agency currently include Tess Alps, chair of Thinkbox; Ed Castillo, chief strategy officer at TBWA Worldwide; Jon Wilkins, chairman of Karmarama; David Wilding, director of planning at Twitter; Kathleen Saxton, founder of The Lighthouse and Mark Sands, chief marketing officer at Christies. The 25 featured on the site include the co-founders David Pattison, Nick Horswell and Jonathan Durden, who talked about PHD’s new offerings for its clients.
Susana Tsui, CEO APAC, PHD said, “This is a special milestone that celebrates our growth and heritage over the years. PHD in APAC has grown phenomenally and reinforced the values that PHD stands for as a brand.”
Mike Cooper, CEO of PHD Worldwide said “PHD has a very special heritage and one that is unlike any other media agency network. We’re delighted that the founders and alumni are joining us to celebrate 25 years of keeping the founding principles of innovation, creativity and thought-leadership alive.”