PHD has appointed Nadeem Amin as managing partner for its dedicated HSBC ASP unit to lead the recently acquired HSBC business, based in Hong Kong.
Amin will be responsible for the regional management of the banking and financial services provider’s media duties, overseeing the execution and delivery of PHD’s market-leading communications solutions, as well as the adoption of marketing technologies for HSBC across Asia-Pacific.
He will be reporting to Deric Wong, CEO of Omnicom Media Group Hong Kong, and Clement Chung, managing director of PHD Hong Kong.
Wong said, “Nadeem joins PHD at a pivotal moment for the agency, having accelerated its momentum in Hong Kong and across the region this year.”
Amin joins PHD from Danone Nutricia, ELN Hong Kong, where he was head of digital for the Greater China region. His comprehensive multi-market experience also spans roles at Kellogg’s Australia, where he served as regional digital marketing manager and senior marketing technologist, as well as SPHINX Software in the US, where he was director of multimedia.
Amin said, “I look forward to working with HSBC on tapping into the best of PHD’s proven credentials, culture and devising best-in-class solutions that will take their marketing efforts to the next level.”