PHD International names new CEO

Toby Hack, the current managing director of PHD Australia, has been promoted to the newly created role of CEO of PHD International, based in London.

The appointment follows a successful year of growth for PHD, which won a number of high profile global assignments such as Unilever’s search business, the communications planning and buying for SC Johnson and over 50% of GSK’s global business, which includes comms planning, the search and data analytics assignments and buying in its biggest market of the US and Canada.

Hack, who has been in his current role for the past five years, will report to Hilary Jeffrey, president of PHD EMEA and will start in April.

In his new role, he will oversee and strengthen the network’s International unit, which handles a number of global clients and services, including global comms planning, media strategy development and international media buying. He will also focus on new business development and look to build on the success of the network.

During his time at PHD Australia, Hack played a significant role in the success and growth of the business, which included the agency scooping the biggest account move of 2015, with Unilever appointing PHD after a competitive pitch against incumbent Mindshare and others.

Hilary Jeffrey, president of PHD EMEA said, “Our international offering has grown significantly in the last few years as more and more clients see the value of global comms planning and the centralisation of certain services, such as search. The time is right to strengthen the team with more senior talent."

Hack said, “The role of CEO PHD International will help build on the fantastic global success of the PHD network. The team is incredibly talented and I am really looking forward to this new challenge”.

Hack previously held senior positions at the Nine Network and PBL Media in Australia, responsible for the development of the Nine Network's multi-channel strategy and the launches of the TV channels GO! and Gem. Prior to that he was managing director of Ensequence International, a global provider of interactive software and services for the broadcast industry.

He started his career as a TV buyer at BMP DDB Needham in London, the media division which eventually evolved into being OMD UK, and subsequently worked for OMDtvi (a digital and interactive TV consultancy and full service agency) and Fuse (the branded content and entertainment division) for OMD in the UK.

Mark Jarrett, current managing director of OMD Sydney has been recruited to take on the role as managing director of PHD Australia. Jarrett has been with the group for nine years in Australia, and is a highly accomplished and recognised leader. He has been integral to the success of OMD, winning multiple awards for campaigns, agency of the year and employer of choice. Mark will make the move across to PHD in early May.