PHD has appointed Eileen Ooi to lead its Malaysia operations, in an effort to sharpen focus on the continues growth of its market there.
As head of PHD Malaysia, Ooi (pictured) will be the chief of all business functions with a mandate to drive business momentum and transforming the agency to the next level of success, according to PHD's statement to A+M.
The new appointment is effective from mid-October and she will be reporting to the newly appointed CEO of Omnicom Media Group Singapore and Malaysia, Ranga Somanathan.
Ooi joins PHD with more than 14 years of experience in communication and media planning, brand strategies, client leadership and team management. Prior to PHD, Ooi was the general manager of strategy and platforms at Maxus Malaysia - responsible for leading Maxus' operations with a focus on enhancing client relationships and growth strategy for the agency in the areas of commercial, digital, strategy and innovation.
“PHD markets in Southeast Asia have been gathering strong momentum over the past few months and Malaysia is a key market within the region. Ooi is a highly self-motivated, creative and versatile agency leader who can build on PHD’s strong foundation in communications planning, innovation, digital and grow our capabilities in Malaysia. Eileen’s experience will not only strengthen our operations but act as a catalyst of change to drive PHD Malaysia to be a leading player in the industry,” Susana Tsui, CEO of PHD Asia Pacific said.
Ooi added, “It is truly exciting to be part of a fast growing and forward thinking agency. PHD's philosophy of being a planning-led media agency and its bold culture are qualities that sets it apart in the industry. We are at an interesting tipping point today, as the era of artificial intelligence converge with communication planning. I look forward to continue to build upon PHD's strong foundations and take Malaysia into greater heights."