Pharmacists shows crucial role in public health
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The Society of Hospital Pharmacists of Hong Kong has released a three minute movie to raise awareness of the pharmacist's role in public healthcare.Created by Y&R Hong Kong, the micro-movie highlights both medicine and care are crucial to patients' well-being, by portraying a community pharmacist's life from a first person perspective."We are facing a challenge that Hong Kong people are unfamiliar with pharmacists' actual role," said Pierre Loo, regional business director at Y&R Hong Kong."They tend to rely heavily on doctors and nurses in hospitals and see pharmacists only as a medicine retail outlet."Hence the new campaign was produced to raise awareness of the pharmacist's role, to build affinity between communities and pharmacists, and to encourage a wider use of pharmacists services within neighbourhoods."A 30 second cut-down version of the microfilm will be aired on TV, bus TV and online, Â while the full three minute version can be viewed on YouTube and SHPHK website with Facebook and other social media support.Watch the short version here and full version here.
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