P&G helps customers craft thank-you messages

P&G has launched a Raya campaign encouraging the public to thank their loved ones through the #KatatakTerkata campaign.

#KatatakTerkata, or “words unsaid”, provides a platform for people to say the things they always wanted to with a heartfelt thank you message. Their messages are then turned into beautiful pieces of art in real time by a calligraphy artist.

People can write their messages on Twitter using #KatatakTerkata.

Selected messages are then documented on video and sent back to them within a few hours.

The campaign kicked off with celebrities Lisa Surihani, Harith Iskander and Sharifah Shahirah tweeting their own calligraphed #KatatakTerkata to their loved ones. They also read out selected messages tweeted by people. Astro celebrities also participated by reading out people’s messages live on the channel.


In store, P&G’s customers can have their heartfelt messages calligraphed and given to them on the spot.