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PETRONAS' Syed Zainal Abidin retires from marketing role

PETRONAS' Syed Zainal Abidin retires from marketing role

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PETRONAS VP of downstream marketing, Syed Zainal Abidin Syed Mohd Tahir, is retiring from his role. Replacing him is Ahmad Adly Alias, who was the VP of Liquefied Natural Gas (LNG) marketing and trading at PETRONAS prior to this, according to his LinkedIn.

Syed Zainal Abidin (pictured) also retired from his role as non-independent and non-executive director in June this year. He took on the role of VP of marketing in 2017 and was also the MD and CEO of Petronas Dagangan from June 2018 to December 2019. The company previously said that during his tenure as MD and CEO, Syed Zainal Abidin drove the customer-first mindset, consequently transforming PDB’s business approach in delivering more seamless and frictionless solutions to elevate customer experience.

Under his leadership, Petronas Dagangan's sales volume rose 6% in 30 September 2019, largely attributable to improved stations’ productivity, more operational stations and higher volume registered for the fuel, PETRONAS Primax 95 with Pro-Drive. The year 2017 marked his return to PETRONAS for Syed Zainal Abidin first started with the company in 1987 as a project engineer at PETRONAS Gas. He also worked at Hicom Holdings, Perodua and PROTON. 

Meanwhile, Ahmad Adly has been with PETRONAS for about 26 years and served in various roles including GM, head of LPG trading, as well as at Engen Petroleum as a business manager, his LinkedIn said. A+M has reached out to PETRONAS for comment.

Separately, Wan Zulkiflee Wan Ariffin recently stepped down as president and CEO of PETRONAS. Replacing him was Muhammad Taufik Tengku Aziz, according to multiple media reports including Bloomberg.

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PETRONAS' VP of marketing Syed Zainal on creating the 'Aha' moment with data
PETRONAS Dagangan names new MD and CEO
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PETRONAS paints picture of truly inclusive Malaysia with 'Uni'

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