PETRONAS takes an animated route for Deepavali campaign

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PETRONAS is commemorating Deepavali with a fully animated film, as part of the continuation of PETRONAS' festive films theme for 2020 - Our unique family. Titled "Vattam", the film brings to light the cherished family tradition of making murukku, a must-have snack prepared in the lead up to Deepavali festivities.

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The story centres on four siblings, personified through the main ingredients and utensils for making murukku. The upbeat musical sees the children’s personalities brought to life through song and dance, spiralling out of control when the siblings bicker on who places highest importance in the murukku-making process. The film closes with a reminder from the father on the importance of sticking together.

The film was produced together with Ensemble Worldwide and Sandbox Animation, with music by local artists Extreme Music. It is running on Facebook, YouTube and TV.

Didi Pirinyuang, ECD of Ensemble Worldwide said the tradition of making murukku has special importance for families as they to catch up, bond and create unforgettable moments in the kitchen during the festive period.

"We felt it was important to tell this story of a dying tradition which is symbolic of a family reunion. ‘Vattam’ loosely translates to mean circle and represents the wholeness of family to complete each other. Every ingredient and step of the murukku making process is important," Pirinyuang said.

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