Cheil Worldwide has created a global digital role, naming Peter Kim as chief digital officer.
Reporting to Daiki Lim, president and CEO of Cheil Worldwide, he will be charged with building Cheil’s digital business platforms and expanding digital capabilities, both at home and abroad.
Based in Seoul where the network is headquartered, the company said the appointment aims to strengthen the company’s position in an “unrelenting” digital marketplace.
Kim joins from Constellation Research where he was chief strategy officer and principal analyst. He has also held roles with R/GA, Razorfish and Dachis Group, a multi-million dollar advisory firm dedicated to social business.
“In the current era of digital disruption, Cheil’s global positioning offers unmatched opportunities for clients to benefit from our creativity and expertise”, Kim said.
“I look forward to working closely with our clients to deliver great work by capitalizing on emerging technology trends, drawing on Cheil’s impressive heritage of delivering innovative ideas. I’m also thrilled to work with the management team and offices to integrate, enhance, and advance our digital capabilities across all disciplines worldwide.”