Peter Diermayr leaves Mindshare

Peter Diermayr, APAC managing partner of Mindshare has left the agency.

Currently serving his notice period, Diermayr completes his stint at Mindshare in March. He confirmed the news to Marketing.

He will be replaced in his current role by Sarah Hargreaves, who will be leading the IBM account, and by Kanika Manglik, who will be leading the Boehringer Ingelheim account. Both will report to recently appointed APAC chief client officer Karl Cluck.

Diermayr was previously the managing director of Mindshare Singapore. Prior to this role, he was the client leader at Mindshare Asia Pacific operations.

With nearly two decades of experience in integrated marketing across Europe and Asia Pacific, he has worked both client and agency side. Since arriving in Singapore in the year 2000, Diermayr has held various management roles in WPP companies such as Wunderman/Y&R and BLUE.

"Diermayr has been a valuable contributor to Mindshare’s growth, having worked as an office leader and as a client leader for APAC and Emerging markets. We wish him all the best in his future endeavors," Mindshare said in a statement.