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Perodua plants heartwarming CNY film on community and abundance

Perodua plants heartwarming CNY film on community and abundance

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Car manufacturing brand Perodua is celebrating Chinese New Year with a heartwarming festive film titled "Planting Abundance". 

The film follows the journey of a farmer who starts his day picking pomelos at a plantation before selling them at a market. He ends his day by bringing a few pomelo fruits home to his family and shares some of the fruits of his labor with his neighbours. 

The film ends with the farmer's daughter planting a pomelo seed in the soil during the lively Chinese New Year celebration that is ongoing at home with family and friends.

Don't miss: Perodua attempts to rescue image after car debacle: What brands need to do to combat selective framing

Throughout the film, a narrator explains the meaning of abundance and how it can be achieved by sharing our blessings with our neighbours, friends and the community, especially when there is aplenty.

The film also emphasises that good habits can bring abundant happiness, healthy relationships and a sustainable planet that future generations can enjoy in years to come.

MARKETING-INTERACTIVE has reached out for more information. 

"Planting Abundance" is in line with the brand's corporate social responsibility efforts. In 2023, Perodua launched a tree planting programme where it planted 1700 trees at Kuala Selangor Nature Park in June as part of its initiative towards carbon neutrality.

More recently, it planted 2,200 saplings at the Kuala Selangor Nature Park in January this year.

This initiative led by Noor Zakiyah Binti Hasan, director of corporate support and aligns with the Sustainable Development Goals (SDGs). It is also a recognition of the brand's shared responsibility for the land.

According to the car manufacturer, the primary focus of the tree planting program is to build a sustainable future that brings benefits to all. It also added that the tree planting program plays a significant role in restoring ecosystems, boosting biodiversity and helps get rid of carbon emissions.

Through these small acts of unity, Perodua aims to nurture a future where every sapling planted flourishes into a forest of possibilities tomorrow.

The heartwarming Chinese New Year film comes shortly after the car company found itself in hot waters when a woman took to social media to complain that her newly purchased Perodua Bezza stopped working the same day that she received it.

Following the PR misstep, Perodua's brand sentiments began plummeting. According to media intelligence firm dataxet:nama, sentiments for the brand were approximately 74% negative following the incident with some individuals calling for a boycott of the brand.

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