Pernod Ricard Singapore renews brand duties with GOVT

GOVT Singapore has renewed its creative and brand duties with Pernod Ricard Singapore for a third consecutive year.

The agency continues its creative guardianship role for Absolut Vodka, G.H. Mumm Champagnes and The Glenlivet.
The renewal took place without a pitch review.

Group managing director, GOVT Singapore and Malaysia, Leon Lai said: “We are grateful for the trust that Pernod Ricard Singapore has for GOVT, especially in an industry where accounts and relationships have been reviewed and shifted pretty regularly. Our relationship with our clients has never merely been that of client agency, but that of partners. This vested interest in our clients’ businesses is probably the reason why Pernod Ricard Singapore has continued trusting GOVT with it’s creative business for a third year. It is an achievement that my team and I are truly proud of.”

GOVT Kuala Lumpur is also on the agency roster for Pernod Ricard Malaysia as lead creative and brand agency across all Pernod Ricard brands, leading creative duties for Martell, Chivas Regal, Absolut Vodka, G.H. Mumm Champagnes, Arbelour and The Glenlivet.