Boutique agency gets creative duties for 6 Pernod Ricard MY brands

Pernod Ricard Malaysia has appointed GOVT to handle its creative account. GOVT opened its Malaysia arm in July this year with Pernod Ricard Malaysia as its founding client.The agency will be working across all of Pernod Ricard Malaysia’s portfolios and with brands such as Martell, Chivas Regal, Glenlivet, Aberlour, Absolut Vodka & G.H. Mumm Champagnes. The agency will work on creative and brand strategies, conceptualisation and ideation before implementing go‐to-market strategies.Managing director of Pernod Ricard Malaysia, Terence Ong said, “GOVT has been highly recommended by Pernod Ricard Singapore, and although in a different market, has proven itself to be an extremely insightful and creative agency from the brand briefs that PRM has shared with them.”The Malaysian arm will be led by creative partner Casey Loh, who will be moving from Singapore to lead the office. Meanwhile, Syed Nasir, formerly head of business at Spafax Airlines Network has joined the agency as partner and founder of the KL business. Nasir's title at GOVT is head of business. He will spearhead the operations, business development, and client servicing duties in the agency.Group MD, GOVT Singapore & KL Leon Lai said: GOVT is fortunate to have fostered a fantastic relationship with Pernod Ricard because of the similar values that both client and agency share.”