Pernod Ricard hands Blue 449 media duties

Pernod Ricard has appointed Blue 449 to handle its media planning and buying, following a four-way competitive pitch against Atomic 212, Maxus and the incumbent, Vizeum. According to the press statement, the billings are currently undisclosed.Pernod Ricard Australia is a major player in the wine, spirits and champagne market. It represents a portfolio of brands including Jacob’s Creek, Stoneleigh, Absolut, Chivas Regal, Jameson and Mumm.“We had the opportunity to see some strong thinking from a number of leading media agencies but were most excited by Blue 449.  They have demonstrated a data inspired understanding of our business, creative strategic thinking and implementation rigour, married to a transparent way of working,” Anne Martin, MD, Pernod Ricard Australia, said.“With Blue 449's open source approach to their business we have been able to blend the use of data with creativity and have been identified as offering the most progressive solution in a fiercely competitive category,” Matthew Turl, head of client management at Blue 449, added.Recently,  independent agency AnalogFolk Australia had also been appointed  by Pernod Ricard Winemakers as its global digital agency, and global creative and strategic agency for Jacob’s Creek.