The Malaysian Media Awards (MMA) is back for its 12th year running, giving media talents yet another golden opportunity to showcase their strategic media innovation to the nation.
The industry's most coveted award, MMA was initiated in 2004 by Media Specialists Association (MSA) to recognise outstanding media campaigns that have yielded excellent results through inspired execution.
12 years on, MMA's stringent entry and judging criteria remain widely accepted as the gold standard to which all industry players adhere and aspire in the creation of exceptional works.
"MMA not only celebrated the best media campaigns; it has also crucially served to attract, retain and inspire the crème de la crème of the industry, thereby effectively raising the standards of advertising and media industry in Malaysia. We are coming to the point where we are now producing world-class work, which has positively impacted the growth of our clients’ businesses," Kagee Chew, organising chairman of MMA 2016, said.
MMA 2016 features 12 distinct competing categories. They include Best Use of Television/Cinema Screen, Best Use of Sponsorship, Best Use of Branded Content on Screen, Best Use of Digital (online/interactive/mobile), Best Use of Digital Performance Marketing (formerly Best Use of Performance Marketing), Best Use of Social Media, Best Use of Out of Home/ Point of Sale (POS) Media, Best Use of Activation/Events, Best Use of Small Budget (Under RM100,000) – Excluding Digital, Best Use of Newspaper/Magazine (ABC Audited publications), Best Use of Radio/Audio, and Best Integrated Media Campaign.
There will also be 3 special awards to be conferred – The Advertiser of the Year Award for the campaign with the highest cumulative points from all categories, The Grand Prix Award for the individual entry with the highest score and best overall entry, and Agency of the Year Award to the agency with the highest cumulative points from all categories.
The Malaysian Media Awards 2016 award ceremony is set to take place on 2 June 2016 at One World Hotel, Petaling Jaya