Permanis hires new group marketing manager

Permanis has appointed Santharuban Thurai Sundaram (pictured) as group marketing manager, in charge of overseeing all A&P and new launches for Permanis' portfolio as well as events and public relations.

Santharuban joins from Celcom Axiata, where he was head of communications and planning, group digital services.

At Permanis, Santharuban will report to vice president of marketing Hemalatha Ragavan.

Santharuban was previously with Permanis, where he held the role of senior brand manager from 2007 to 2011. He oversaw the launch of a few key brands such as Mountain Dew and Revive, before he joined Celcom.

Santharuban started off at WOW FM as an A&P executive, before moving to ntv7, where he was brand manager for four years, handling special projects, namely Deal or No DealMalaysia edition.