In the run-up to the 2014 FIFA World Cup in Brazil, Emirates Airlines has launched a commercial to throw open the debate of “who is the greatest football player of all time?”.
Titled ‘All-Time Greats’, the 60 second online spot features football stars Cristiano Ronaldo and Pelé in a chance meeting onboard the Emirates’ aircraft, and captures the unique relation that fans share with their heroes.
It is also timely given the recent FIFA Ballon d’Or 2014 award given by Pele to Ronaldo in an emotional ceremony.
The film premiered at a press launch conference in Madrid where Emirates announced Portugal captain, Cristiano Ronaldo, as their global ambassador.
Project: All-Time Greats | Cristiano Ronaldo and Pelé
Creative agency: Impact BBDO Dubai
ECD: Fadi Yaish
Creative team: Jamie Kennaway, Akhilesh Bagri
Account team: Colin Farmer, Seb Buckley, Tina Diaz
Agency producer: Emilie Haddad
Production company: Filmmaster MEA
Director (for TV): Adam Hashemi
Dop (for TV): Justin Shaw Brown
Media agency: Havas Media
Exposure: TV, Print, Digital