Online travel booking platform Pegipegi has launched a campaign titled #ButuhPegipegi (I Need Pegipegi). In a bid to raise awareness and consideration for its brand, the campaign revolves around individuals from different walks of life turning to Pegipegi for a getaway.
The brand film features weary and joyful situations experienced by Indonesians daily, and strategically communicates to consumers in two different dedicated manifestos. The flight booking version would include the message of “Fly and travel to any destinations with fixed promo easily”, while the hotel booking spot would read “Stay in various hotel choices with best prices easily”. Watch the consolidated TVC:
The video has been launched by Pegipegi through various platforms such as TV ads, digital, social media, and OOH ads have been installed across major cities such as Jakarta, Bandung, Denpasar, Surabaya and Jogjakarta. Variations of key visuals are created to appeal to specfic target audience spanning students, workers, friends, families and couples.
In a statement to Marketing Interactive, a Pegipegi spokesperson said the campaign was launched in September and aims to garner a 25% brand uplift. The company collaborated with advertising agency Ambilhati for the campaign, which will run until December 2019.
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Pegipegi's chief marketing officer Serlina Wijaya said through this campaign, the company aims to inspire Indonesians to travel as the #ButuhPegipegi campaign consists of a simple message that travelling is meant for anyone, with any conditions and situations possible.
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